Registering your company does not automatically make it competitive.
To succeed in government contracting, your business must be easy to find, easy to understand, and present when buyers are researching the market.
Start with focused and accurate NAICS and Product and Service Codes.
Do not select every code that could loosely relate to your business. Your codes should support services or products you can credibly deliver, price, and explain.
Next, create a professional capabilities statement that presents your:
Think of it as your government-contracting résumé—not a general marketing brochure.
Your SBA Small Business Search profile should reinforce the same message. Contracting officers are required to use SBS as part of small-business market research, making a complete, keyword-rich profile an important visibility tool.
Once the foundation is complete, stop relying exclusively on bid websites.
Attend:
Respond to sources-sought notices. Introduce your company to agency small-business specialists. Ask informed questions. Follow up professionally.
These activities help buyers understand that your business exists, is interested, and may be capable of supporting an upcoming requirement.
Government buyers cannot include your business in their research if they cannot find it. They cannot develop confidence in your capabilities if they never hear from you.
Strong positioning comes from combining:
Do not wait until a solicitation is released to introduce your company.
Build your foundation. Show up early. Be seen. Be present.
govCERTS helps small businesses establish the registrations, certifications, profiles, capabilities materials, and positioning needed to enter the government marketplace with purpose.
